Facebook Pages operate in a different way to personal profiles and have their own terminology and features. The second section of our three-part Facebook Glossary focuses on the most important terms that Page Admins and their team will need to know.
About Section: This section contains basic information about your organisation or community. The information that you can add to your Page’s About Section will depend on your Page’s category. You can alter the category for your Page on the Page Info tab of the About Section.
Activity Log: Use the Activity Log to manage your Page’s Timeline and decide which posts are allowed on the Page or hidden. It shows you a complete list of posts and comments by your Page and any posts made by others to your Page. To view the Activity Log, go to Settings > Activity Log (only people who help manage your Page can see the Activity Log).
Boost Post: You can pay to boost a post so that it appears higher in News Feed making it more likely to be seen by your audience.
Check-ins: If your Page includes an address, people will be able to Check-in to your location, creating a Story in their friends’ News Feeds.
Comment Ranking: Use the Settings to specify if you want priority to be given to the most relevant comments or the most recent.
Cover Photo: This is the large picture at the top of your Page and is always public.
Expiring Posts: You can set an expiration date for posts to remove them from your Timeline after a period of time.
Liked by Page: This section lists all of the other Pages that are liked by your Page (Pages can only like other Pages, not personal profiles). You can select five Pages to appear in your Featured Likes (go to Settings > Featured to select your Featured Pages).
Milestone: Milestones allow you to record key moments on your Page’s Timeline.
Offer: Pages can use Offers to share discounts with their customers – users who claim the offer will receive an email that they can show at the Page’s physical location to get the discount.
Page Admin: When you create a Page, you automatically become the Page Admin enabling you to decide how the Page appears and to control what appears on the Page’s Timeline. Admins can assign Page Roles to other people to help manage your Page in the Settings.
Page Moderation: Use the Page Moderation option in Settings to block words from the Page.
Page Roles: There are five different roles for people who help manage Facebook Pages: Admin, Editor, Moderator, Advertiser, and Analyst. Page Roles are assigned by a Page Admin in the Settings.
Photo Carousel: Rather than uploading a photo or album in a status update, you can enter a website and photos will be taken from there.
Pin to Top: You can pin an important post to the top of your Page’s Timeline where it will stay for seven days. A “pinned” icon will appear in the top-right corner of the post.
Post Attribution: When logged into your Page, your posts, Likes, and comments on your Page’s timeline will be attributed to the Page itself. If you’re logged into Facebook as yourself, you can choose to act as your Page or as yourself from a drop-down box.
Profanity Filter: You can set the Profanity Filter to Off, Medium or Strong in the Settings.
Saved Replies: You can store standard replies to common questions in the Messages section.
Scheduled Posts: You can schedule Posts to appear on a specified date and time. To edit Scheduled Posts, go to Publishing Tools.
Tabs: Your Page will have separate Tabs below your Cover Photo for specific content types such as Photos and Events.
Verified Page: Some Pages and profiles are verified by Facebook to let people know that they’re authentic. Verified Pages display a blue badge next to the name. You can apply to have your Page verified in the Settings.
Visitor Posts: Visitor Posts are any posts made to your Page by someone other than a Page Admin or Editor and will be displayed in the Posts to Page section on the left-hand side of your Page. Go to Settings > General > Visitor Posts to control what others can post to your Page.
Have we left any out? Let us know in the comments and don’t forget to check out Part 1 for general Facebook terms. Look out for our final instalment which will explain the terminology used in Facebook Insights.